SCBX Leverages AI to Enhance Personnel Potential and Streamline HR Processes, Advancing Its Goal to become an AI-first Organization

SCB X Public Company Limited (SCBX) recently celebrated a significant achievement, securing three prestigious awards at the HR Excellence Awards Thailand 2024, organized by Human Resources Online Singapore. The accolades include the Gold Award for Excellence in Talent Acquisition, the Silver Award for Excellence in Total Rewards Strategy, and the Bronze Award for Excellence in AI-Powered HR Solutions. These honors underscore SCBX’s innovative strategies in human resource management and its commitment to excellence, particularly in harnessing AI technology to enhance productivity and develop workforce skills that meet global demands.

Commenting on this achievement, SCBX Chief Talent Officer Mrs. Patraporn Sirodom stated, “SCBX is advancing towards becoming a leading financial technology in the region. Our primary objective is to establish ourselves as a truly AI-first Organization, positioning us at the forefront of the regional fintech sector. Human resource management is pivotal in driving our organization toward this goal. Therefore, we are integrating AI technology to refine our operations and enhance the efficiency of our HR processes. Our AI-driven solutions are designed to optimize talent acquisition, reduce business costs and time, and foster a positive organizational culture. Through these efforts, we aim to attract and retain top-tier talent from new generations while continuously motivating our employees to achieve their performance goals and contribute to the organization. By the end of 2024, we anticipate that over 80% of our workforce will have a fundamental understanding of AI. To support this, we have developed online courses and training materials on AI and are providing AI tools to our employees. This initiative is crucial in cultivating an AI-driven culture within the organization, a fundamental step in developing future-ready talent in an evolving work landscape.”

The HR Excellence Awards Thailand 2024 marked the 4^th annual event presented by Human Resources Online Singapore. This prestigious occasion recognizes the exceptional achievements and innovations of leading companies in Thailand that demonstrate outstanding human resource management in a dynamic landscape. The awards span 38 categories, covering vision, organizational goals, business operations, and various facets of HR management. A distinguished panel of experts assessed the nominees based on these comprehensive criteria.

Press release: 6 September 2024