Job Description:
- To identify and acquire new potential partners (participated venders/merchants for point redemption of both “X-Store” and “Scan & Pay” features)
- To drive usage / points redemption volume through partnership management, tactical campaigns, X-Store products management, and other initiate programs.
- To manage overall customers’ experience, satisfaction and engagement including partners’ relationship.
Major Role Responsibilities:
- Responsible for PointX platform for Point-burn/ redemption volume, X-Store Product management, new partners/ vender expansion, tactical campaign, customers & partners’ engagement, and other initiative projects.
- Manages new partners/ venders onboarding into the application as well as inventory and products management of X-Store.
- Creates loyalty mechanics and communication plan (Offline and Online media communication) to build point awareness into customer top of mind.
- Be a part to support on developing user interface and experience in digital communication channels.
- Gives requirement for improving customer experience and point usage of mobile app, Line, POS and other new channels.
- Forecasts, simulates, analyzes, and measures the success of campaign. Able to identify good, bad result and provide learning and recommendation for the next campaigns.
- Ready to take and fast response on special project for strategy and manage within Timeline.
- Works collaboratively with Product team, Finance and other related parties to deliver the company target.
Experience, Skills/Competencies:
- At least Bachelor’s degree or Master’s degree in Business or Marketing. MBA is a plus.
- Over 8 years background in Marketing, Mobile application/ Technology sector, Retail Banking Business – Card Usage & Rewards Point program experiences are preferred.
- Have Retail industry knowledge.
- Understand in point loyalty scheme.
- Have Partnership management & negotiation skill.
- Marketing Analysis and communication skill.
Personal Attributes:
- Strong communication, analytical and inter-personal skills (written and verbal)
- Can-do attitude with an entrepreneurial spirit
- Ability to multitask while maintaining a strategic focus
- Strong organizational and administrative skills
- Well versed in current marketing and mobile/digital best practices
- Outgoing, proactive and team player